Growth Hacking with Digital Marketing | Buscones.courses

Growth Hacking with Digital Marketing

Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.

Beginner 0(0 Ratings) 1 Students enrolled
Created by System Admin Last updated Tue, 27-Jul-2021 English
What will i learn?
  • Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
  • Design customer action funnels and calculate per-user LTV / CAC.
  • Grow social media audiences using bots and organic techniques.
  • Track, analyze, and leverage traffic and product usage data using Google Analytics.
  • Tell better stories and write marketing content to improve conversion rates.
  • Segment email lists and automate email marketing communications.

Curriculum for this course
85 Lessons 07:14:59 Hours
Welcome to Growth Hacking
4 Lessons 00:13:32 Hours
  • Growth Hacker Certification Course version 5 (Course Trailer) 00:00:57
  • What is Growth Hacking 00:01:59
  • We’re Excited You’re Here. Let’s Get Started! 00:07:25
  • How to Launch and Run Your Growth Team 00:03:11
  • The Two Elements of Conversion 00:04:00
  • Try these Five Methods to Increase Conversions 00:03:15
  • Remarket to Users Based on their Online Behavior 00:02:12
  • SideBYSide Set Up a Facebook Pixel Remarketing Audience 00:01:38
  • Growth Hacking Retention Can Dramatically Increase Profits 00:03:58
  • Define and Growth Hack Your Retention Cohorts 00:02:56
  • Maja’s Practicum Install 3 of Maja’s Favorite Conversion Tools 00:14:00
  • Maja’s Practicum Find Retention Issues and Fix Falloff Points 00:24:24
  • Use Content Analytics to Increase Your Relevance to Audiences 00:01:32
  • Use the RIFE Method to Research Content Ideas 00:02:23
  • SideBYSide Mine Your Content Analytics 00:07:12
  • Three Advanced Email Marketing Implementations 00:03:15
  • SideBYSide Automate the Delivery of Emails Based on a Trigger 00:03:00
  • How to Amplify Successes through Public Relations 00:02:07
  • Increase the Likelihood that Your Content will Go Viral 00:02:59
  • Pour Gasoline on a Viral Spark through the Media 00:03:06
  • Joy Schoffler on Working the Media when You Have Something Newsworthy 00:05:47
  • SideBYSide Find and Mass Mail Journalists and VIPs 00:05:21
  • Maja’s Practicum Experiment Analysis with FB, GA, and Hotjar 00:14:23
  • Revenue Hacking Prioritize Profitable Personas and Segments 00:03:02
  • Estimate the LTV and CAC of User Groups 00:03:21
  • SideBYSide Estimate LTV and CAC of Different Personas (See Link) 00:06:58
  • Place a Value at Each Point of Conversion in Your Funnel 00:03:11
  • Simon Belak on Segmenting and Lifetime Customer Value 00:05:03
  • Optimizing Towards High-priority Segments through SEO 00:03:09
  • Five Must-know SEO Practices 00:03:35
  • SEO Optimize a Webpage for Inbound Traffic 00:03:09
  • Why Voice Search will Drive Search Discovery in 2018 and Beyond 00:01:58
  • Davis Guest Practicum Drive Traffic to a Leadpage 00:05:53
  • Use Online Ads to Test and Iterate Fast 00:04:05
  • Learn the Fundamentals of Online Advertising 00:02:42
  • When to Use Social Media Ads vs. PPC Ads 00:02:18
  • Launch and Manage Your Online Ads 00:03:41
  • The Fundamentals of Optimizing Awareness and Acquisition Channels 00:04:10
  • Send More Effective Marketing Emails 00:03:22
  • SideBYSide Create a Custom Segment in MailChimp 00:02:48
  • SideBYSide Set Up Basic Link Tracking for a URL 00:02:31
  • Use UTM Tracking to Compare Channels and Content 00:02:51
  • SideBYSide Append UTM Codes to a Link 00:01:46
  • Maja’s Practicum Build a Leadpage and Integrate Mailchimp 00:29:00
  • Maja’s Practicum Set up Google Tag Manager and Hotjar 00:13:56
  • Maja’s Practicum Track On-page Events in Google Analytics 00:09:49
  • Increase Conversions by Finding Language Market Fit 00:01:25
  • Write Better Copy for Your Emails, Blogs, Websites, etc. 00:02:51
  • Design a Killer Landing Page 00:02:42
  • Reduce Friction in Your User Interfaces 00:02:17
  • Romina Kavčič Language + Usability = Conversion 00:05:55
  • Try These Methods to Increase Email List Signups 00:03:02
  • Use Social Media as a Testing and Acquisition Channel 00:02:39
  • Learn Best Practices for Developing Online Communities 00:02:55
  • Side BY Side Set Up Your Social Scheduler 00:02:12
  • Test to Develop Your Acquisition Channel Mix 00:03:28
  • Davis Practicum Build an Awesome Experiment Management System 00:15:04
  • You Don’t Need to Know Everything when You Have Data 00:03:40
  • Three Growth Marketing Concepts We'll Use Throughout the Course 00:03:57
  • 5 Hats The Five Skills Needed to Hack Growth 00:02:17
  • In Growth Hacking, Strategies are Learned not Designed 00:02:38
  • The Fundamentals of Lean Analytics 00:03:05
  • Find and Measure Your Leading Variables 00:02:47
  • Prioritize Experiments with the ICE System and Find Wins 00:02:11
  • Maja’s Practicum Run a Growth Marketing Canvas Session 00:14:58
  • Relationship-based Approaches to Persona Development 00:03:37
  • Personas Know Your Customer and Win 00:03:33
  • The Fundamentals of Segmentation for Growth Hackers 00:02:27
  • Thomas Paris from MAD Kings on Segments and Acquisition 00:06:46
  • Digital Approaches to Persona Development and the $100k Survey 00:02:49
  • Brian Taylor from Amazon on Personas and AB Testing Your Way to Tesla 00:07:00
  • Maja’s Practicum Build a Digital Persona 00:12:26
  • The Awesome Little Digital Fly on the Wall 00:02:55
  • How to Measure Traffic Volume and Visitor Interest 00:01:33
  • How to Measure Engagement and Actions Taken 00:01:47
  • SourceMedium and Good Traffic (Essential Skill) 00:02:18
  • SideBYSide Set Up Your Google Analytics Property 00:05:48
  • SideBYSide Set Up Your Facebook Pixel 00:02:32
  • Product Launch Tips from Stella Korošec, CMO of EQUA Products 00:07:24
  • Pirate Metrics! Let’s Expand Your View of Funnels 00:03:33
  • SideBYSide Voice Command Your Google Analytics Database 00:03:40
  • An Introduction to Digital Funnels and Conversion Points 00:02:29
  • Maja’s Practicum Sail Your Pirate Analytics Ship 00:07:00
  • Build an Automated Google Analytics Monitoring System 00:27:59
  • Request Your Eazl Growth Hacker Certificate 00:04:02
Requirements
  • Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include
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Includes:
  • 07:14:59 Hours On demand videos
  • 85 Lessons
  • Full lifetime access
  • Access on mobile and tv